Hi. My name is Paul and I am a digital strategist, storyteller, and a data-driven marketer (passionate about both brand marketing and performance marketing). I currently work as Director, Social Media and Digital Engagement with the Oklahoma City Thunder. Life in the NBA has been an amazing ride full of new experiences and learnings. I document some of the work that I do as I travel with the team on my personal Insta: @realpb. I’m also @realpb on the twitter.

Some places I’ve worked previously where I’ve had amazing opportunities to work with, and learn from, tremendously talented people: CBS Digital, Google, MTV Asia, Mars Music, JCrew.com, and a few cool side projects along the way like a tech startup that I founded – Snapadvice.io (which was acquired in early 2018).

Some of the things that I am most focused on right now:

• Becoming better at deriving actionable-insights from data. Current fav tools are Simply Measured, Tableau, FB native analytics, and GA (I also love digging into spreadsheets – weird, I know!)
• Visual storytelling through video/photo, and ensuring that tools like Instagram Stories are serving the brand storyline and the strategic goals of our organization (as well as driving the biz forward and delivering MQLs).
• Advanced targeting via FB and Twitter ads, and re-targeting whenever possible (always growing ROAS).
• Managing large scale projects that reach across all internal departments, the league, corporate and community partners, and most of all touch and engage our audiences in meaningful ways

Would love to connect with you here: LINKEDIN // TWITTER // INSTA

Or hit me up via email, always happy to share/discuss what I’ve learned from some past projects like…

• Nike + Twitter social media campaign to raise awareness for N7
• Digital community campaigns for Tyra Banks / America’s Next Top Model
• Music features for CBS/CW shows like Gossip Girl, Smallville
• Digital content campaigns for K-pop artists via MTV Asia
• Paul George PG3 Shoe Launch @ NASA / Cape Canaveral
• Social media campaigns for Russell Westbrook and Chris Paul
• Influencer campaigns for SnapAdvice, an online biz mentoring marketplace for entrepreneurs
• Digital marketing campaign for MaxPreps
• Digital content campaigns for Grammy nominated/winner musicians like 3 Doors Down, Israel Houghton, Kenyatta Beasley
• Product development and lead for consumer facing mobile apps